The Struggle of Sonic Logos in Brick-and-Mortar Stores
According to the Wall Street Journal, credit card companies are reportedly facing difficulties in getting their “sonic logos” played during the sales process.
A Symphony to Enhance the Flavor of Chocolate
In Symphonic Chocolates, music guides the audience as they eat pieces of chocolate of different varieties.
Product, Price, Promotion, and Place is old school. Marketers, welcome the 4Es
Say goodbye to the old 4Ps. Experience, Exchange, Evangelism, and Everyplace are taking over the marketplace.
Gaining Brand Loyalty Through Brand Experiences
Providing multi-sensory experiences has become a profound way to strengthen the relationship between the brand and the consumers.
Music: nature’s ingenious device to encourage reproduction?
Music makes men more attractive
Amazon is raising its game with voice control for its music app
Alexa voice control launched for the Amazon Music app
Evocan: A new way to use a promotion to build a brand
Hoflinger added a whistle to a can tab that could recreate the audio logo of a brand
The Struggle of Sonic Logos in Brick-and-Mortar Stores
According to the Wall Street Journal, credit card companies are reportedly facing difficulties in getting their “sonic logos” played during the sales process.
A Symphony to Enhance the Flavor of Chocolate
In Symphonic Chocolates, music guides the audience as they eat pieces of chocolate of different varieties.
Product, Price, Promotion, and Place is old school. Marketers, welcome the 4Es
Say goodbye to the old 4Ps. Experience, Exchange, Evangelism, and Everyplace are taking over the marketplace.
Gaining Brand Loyalty Through Brand Experiences
Providing multi-sensory experiences has become a profound way to strengthen the relationship between the brand and the consumers.
Music: nature’s ingenious device to encourage reproduction?
Music makes men more attractive
Amazon is raising its game with voice control for its music app
Alexa voice control launched for the Amazon Music app
Evocan: A new way to use a promotion to build a brand
Hoflinger added a whistle to a can tab that could recreate the audio logo of a brand