The Struggle of Sonic Logos in Brick-and-Mortar Stores
According to the Wall Street Journal, credit card companies are reportedly facing difficulties in getting their “sonic logos” played during the sales process.
According to the Wall Street Journal, credit card companies are reportedly facing difficulties in getting their “sonic logos” played during the sales process.
In Symphonic Chocolates, music guides the audience as they eat pieces of chocolate of different varieties.
Say goodbye to the old 4Ps. Experience, Exchange, Evangelism, and Everyplace are taking over the marketplace.
Providing multi-sensory experiences has become a profound way to strengthen the relationship between the brand and the consumers.
Music makes men more attractive
Alexa voice control launched for the Amazon Music app
Hoflinger added a whistle to a can tab that could recreate the audio logo of a brand
Scientists observe changes in brain wave patterns and record participants’ responses to listening to popular and classical music while under the influence of cannabis.
Brand Strategist, Michal Clements, shares her talk with Colleen Fahey (US Managing Director for Sixieme Son) on the powerful use of audio branding for B2B brands.
The sound of birds singing, as well as the flow of wind and water indicate well-being, normality and calm.
✓ Monthly. ✓ No spam. ✓ No data resale.