Despite a flurry of supposed "smartphone killers," the devices are going to stay here for a long time
and that means your audio brand must be primed for that medium.

According to the Alzheimer’s foundation of America, music selections are most likely to have the strongest responses and the most potential for engagement.

This book digs into the real world of audio branding by using in-market examples and by mapping a practical way forward to help brand marketers bring more power to their brands.

Attention spans have plunged, while communication points have surged. And that spells double trouble for brand builders.

A Chinese café is offering a coffee mug that plays a sound track intended to sweeten coffee with the music that they play. A study from Oxford University has identified sounds that the human brain associates with sweetness or the boost we get from caffeine.

Secret weapon, immersive advertising, language of audio branding… you can not miss those articles !

Audio branding is neither new, nor foreign to American audiences.